This is True®
by Randy Cassingham

Randy Cassingham's Honorary Unsubscribe Recognizes the Unknown, the Forgotten and the Obscure People who Had an Impact on Our Lives

Adelaide Hawley Cumming

An actress, Cumming was once considered the country's "second most recognizable woman, next to Eleanor Roosevelt," because of a role she played on TV: the original "Betty Crocker". While the character was invented by General Mills in 1921, Cumming was the one who brought her to life when she appeared in The Betty Crocker Show on CBS in 1950. She continued to play the role for the company until 1964. No 1950s housewife she, however: Cumming considered herself a feminist, and remembers telling her daughter at the time that if anyone asked, "I am the current incarnation of a corporate image. That'll shut them up." She died in Washington state December 21 at age 93.

From This is True for 20 December 1998

Suggestions for further reading:

Betty Crocker's Diabetes Cookbook: Everyday Meals, Easy as 1-2-3
By: Betty Crocker Editors
List Price: $24.95
Amazon Price: $16.47
Editorial Review:
At last! This special cookbook puts flavor and choice back on the menu for people with diabetes and their families
Betty Crocker, America's most trusted friend in the kitchen, has teamed up with the International Diabetes Center (IDC)--one of the leading medical centers--to create an indispensable source of easy-to-make recipes and up-to-the-minute food and nutrition information for the growing numbers of people who have diabetes, more than 15 million of them.
Here is the first cookbook to include recipes featuring Carbohydrate Choices--the new, simplified approach to meal planning recommended by the American Diabetes Association. For people who find diet exchanges too hard, too limiting or too much work, this new method is a real breakthrough. Each of the book's 140 recipes shows the number of Carbohydrate Choices per serving, so that planning the rest of the meal is easy. From Old-Time Beef and Vegetable Stew to Creamy Vanilla-Caramel Cheesecake, the recipes are made with everyday ingredients, including sugar. No food groups or ingredients are left out, so there's no need for anyone to feel deprived or restricted to a special diet. Food exchanges are also included, making it easy for those who still count calories.
Betty Crocker's Diabetes Cookbook is also packed with expert medical and nutrition tips from Dr. Richard Bergenstal, an endocrinologist and diabetes doctor, and two registered nurses--invaluable for the newly diagnosed as well as for those who have been coping with diabetes for years. Throughout the book, real-life advice from people who have diabetes offers inspiration and great ideas on dealing with this chronic disease. When it comes to eating and living with diabetes, people need guidance and advice they can trust.
 
Betty Crocker Cookbook: Everything You Need to Know to Cook Today, New Tenth ...
By: Betty Crocker Editors
List Price: $29.95
Amazon Price: $19.77
Editorial Review:
Betty Crocker's Cookbook is 50! In celebration, an updated and expanded ninth edition of this American classic reminds us once again of the value of good old-fashioned comfort food. The original Big Red Cookbook was immediately popular with a postwar audience seeking basic cooking advice and simple recipes that took advantage of several then-new convenience products. The ninth edition remains true to its roots, presenting exemplary instruction, savory mainstream dishes (that still make use of convenience foods and the products of parent company General Mills), and, most notably, standout chapters on baking and dessert specialties. New to this edition, which offers nearly 1,000 recipes, are grilling and vegetarian chapters; up-to-date nutrition information; additional color photos; and contemporary formulas for the likes of Brie with Caramelized Onions, Asiago Bread, and Tandoori Chicken with Chutney.

Instruction was and is the book's strongest suit, and any cook--novice to professional--will benefit from its many how-to features. These include step-by-step directions with photos, tips for kitchen timesaving, and troubleshooting advice. The book also includes several comprehensive glossaries (those on cooking terms and ingredients are particularly good). Standouts among the vast recipe collection, more than 300 of which are designated fast or low fat, include old favorites such as Macaroni and Cheese, Old-Fashioned Baked Beans, and Lemon Chiffon Cake. A few newer ones, such as Sun-Dried Tomato and Olive Bread, also qualify. Published, as ever, in a loose-leaf binder, the book celebrates American culinary know-how, a broad-based tradition of good home cooking, exemplary baking, and the conviction that food and commerce can meld to help people cook easier and eat better. Happy birthday indeed! --Arthur BoehmThe Best Just Got Better

The Most Trusted Cookbook

From foolproof, dependable recipes to reliable how-to advice, the Betty Crocker Cookbook has everything you need for the way you cook today.Whether you're a new or experienced cook, The Betty Crocker Cookbook® is the book for you!

Comprehensive resource, with more than 1,000 easy-to-follow recipes

Creative cooking ideas, including more than 400 recipe variations

Beautiful design, with 300 color photos and 55 illustrations

All-new chapters: "Casseroles & Slow Cooker" and "20 Minutes or Less"

Fast recipes flagged throughout—130 ready in 20 minutes or less!

Great-tasting Low-Fat recipes specially marked—more than 185 in all

Helpful Betty's Cures to solve common baking problems

Useful Learn with Betty photos to help get perfect results every time

Detailed nutrition information, plus dietary exchanges and carb choices

The all-new Tenth Edition—a perfect 10!


 
Betty Crocker's Best Bread Machine Cookbook: The Goodness of Homemade Bread t...
By: Betty Crocker Editors
List Price: $19.95
Amazon Price: $13.57
Editorial Review:
Old-fashioned bread the new-fashioned way, Betty calls it. Easy, convenient, modern. There's no knead for loafing. Not with that fabulous combination in the kitchen: Betty Crocker and the bread machine.

The construction of this book, first of all, is wonderful. The cover is hard and the binding is heavy, enameled spiral. Each page lays flat on the counter, or you can hold the book open on one arm while doing something with the other hand. This suggests that Betty Crocker wrote her bread-baking cookbook with serious use in mind. She certainly tested her recipes. A variety of bread machines were used, which means that each recipe was tested a number of different times. Betty tells you exactly what kind of flour she used, as well as salt, size of eggs, kind of yeast, etc. She leaves nothing to chance.

Bread machine baking has its own peculiarities, and Betty addresses all these right up front, the hows and how-tos (as well as the whys and wherefores) of getting the perfect loaf every time. There's a troubleshooting section, as well as a frequently asked question section. Then it's right into the recipes, all 130 of them.

There are Good and Savory Loaves (Cheese Onion Bread) and Wholesome Grain Loaves (Toasted Almond Whole Wheat Bread), Fruit and Vegetable Harvest Loaves (Dried Apricot Bread), Smaller Can Be Just Right Loaves (these are one-and-a-half-pound loaves), and then several chapters on breads you start in the bread machine, but finish in the oven. These include braided sweet breads, pizza dough, rustic-style breads, and coffeecakes.

Any bread machine owner is going to love to loaf with Betty Crocker. --Schuyler Ingle Everyone loves fresh bread, but not the time it takes to make it. Bread machines are hot items in the kitchen because they take the work out of making homemade bread. Even better, Betty Crocker takes the mystery out of the bread machine and brings you easy-to-use recipes for both 1 1/2-pound and 2-pound loaves that work for all the popular bread machine models. We've packed this book with over 100 recipes to tempt your tastebuds. There are delicious bread recipes for classic favorites, rustic breads, sweet doughs, coffeecakes and buns. Betty Crocker's Bread Machine Cookbook also offers a host of recipes for doughs to mix, then shape and bake in a conventional oven -- such as foccacia, breadsticks and pizza doughs -- with easy-to-follow illustrations on how to shape and trim the loaves. Best of all, you can trust these recipes will work in your bread machine because the Betty Crocker kitchens have tested the recipes in several different machines to ensure success at home. We've also loaded up this book to include information on bread machine ingredients; glossary of bread machine ingredients, techniques, and terms; and a breakdown of the various features found on different models of machines and how to use them. There's nothing better than the taste of homemade bread -- and no one brings it to you better than Betty Crocker.


 
Betty Crocker's Slow Cooker Cookbook
By: Betty Crocker EditorsBetty Crocker
List Price: $22.95
Amazon Price: $15.38
Editorial Review:
Very rarely does going slow save time, but that's exactly what happens when slow cookers are involved. There's nothing easier than prepping the night before and then turning on the cooker in the morning, so that when you return home from work, dinner is hot and waiting to be enjoyed. That's why cooks in a hurry will welcome Betty Crocker's Slow Cooker Cookbook, an updated guide to using this ultimate all-in-one-pot meal maker. The book opens with a quick refresher on how to best use a slow cooker and then offers tips on adapting other recipes to this alternative cooking method. The recipes provided include obvious candidates like long-simmered soups--a goulash or stew--and slow-roasted meats such as pot roast. These dishes are guaranteed to convert newcomers to the appliance, while the unexpected recipes will please more familiar hands. Amazingly enough, you can make ribs, casseroles, pot pies, fondues, and even cakes in a slow cooker--and Betty Crocker's Slow Cooker Cookbook will tell you exactly how. --Sumi Hahn AlmquistHere's a collection of tasty and attractive dishes that can easily be prepared with little to no attention and are ready when you want to eat. Succulent meats, tender poultry and even vegetarian dishes, hot and full of simmered-in flavor, are waiting for you when you want them. This book is full of more than 120 no-nonsense, delicious recipes that are easy for anyone to use-just dump in the ingredients, dial the heat, and dinner will be ready when you get home from work. All the preparation can be done the night before, so putting dinner on in the morning a breeze. Recipes include everything -- meat, chicken ,and meatless main dishes to side dishes, dips, drinks, and even desserts -- with more than 50 photos of these easy, delicious meals. Slow cookers are an all around economical choice -- from the price of appliance to the amount of time spent cooking and the ingredients you can use makes this subject appealing to a wide group of consumers. Slow cooking enhances the flavor and also tenderizes all varieties of meat, including the less expensive cuts, so it is an economical way to cook. Most recipes have cooking times of 8 to 10 hours, so they can be started at the beginning of the day and be ready for dinnertime. Slow cookers are not only for the work-a-day world; they're also very convenient for entertaining and when stove/oven are being used for other food preparations. It is perfect for making crowd-size hot beverages, such as hot chocolate or mulled cider, and it keeps dips and side dishes hot for several hours, making it perfect for hassle-free entertaining and meal making. With Betty Crocker's Slow Cooker Cookbook, putting dinner on the table has never been easier.
 
Betty Crocker's Picture Cookbook (Betty Crocker)
By: Betty Crocker Editors
List Price: $29.95
Amazon Price: $19.47
Editorial Review:
First published in 1950, Betty Crocker's Picture Cook Book is now reprinted in all its old-fashioned glory. Betty immerses you in a time when women were homemakers, cakes had at least two layers, and salad was iceberg lettuce. You may hesitate to recreate what your mother or grandmother probably cooked--if so, consider that back then we ate simply, in the days before the word foodie was invented. Many of the recipes suit today's harried lifestyle, as you see in Six Layer Dinner, combining eight cups of vegetables with a pound of ground meat, and Dainty Tea Brownies topped with colorful chopped pistachios.

Hundreds of black-and-white photos, animated drawings, and quaint color spreads of prepared dishes aid you in using the recipes. Beginners learn how to measure ingredients, choose the best economical cuts of meat, and cut up round and sheet cakes for serving. There is even a section on how to set the table. This loose-leaf book contains enough recipes to fill a 12-page, double-column index. Best of all, perhaps, is the "Shortcut" section, where useful tips include cleaning a grater of cheese residue by rubbing it with a piece of stale bread. These are interspersed with 15 ways to recuperate from overwork. One suggestion is to lie down on the kitchen floor on your back and relax for three to five minutes. Still a good idea, though few people have a kitchen large enough to try this. --Dana JacobiIt's the book that started it all, the well-loved edition that first bought Betty Crocker cookbooks into American homes and hearts. Published in 1950, this ground-breaking title made cooking easy, it made cooking appealing, and best of all, it made cooking fun. Packed full of practical tips, useful hints, and lavish color photography, this was the book that shaped cooking for generations, the book that people remember. Every recipe you -- or your mother -- ever wanted is here, from pigs in blankets, to Emergency Steak to Chicken Tomato Aspic. Enjoy the clever ideas throughout -- twelve months of birthday cake ideas, showing how to decorate a cake to match each month's gem stone, pointers to make setting up a kitchen easy, or hints to make housework more pleasant. Feel a part of history when making Home Front Macaroni, developed during WW II rationing to stretch meat. Get into the spirit of fun with a Betty Crocker "Cookie Shine" or cookie baking party. People who grew up with this book will want it for the memories; those who are new to the book will want it for its charm and its intelligent approach to cooking. It's a perfect keepsake and a great gift.


 
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