Andrew J. Kuehn

The founder of the movie advertising firm Kaleidoscope Films, Keuhn (pronounced "keen") reinvented the short films used to advertise features -- the "trailers" played before movies in theaters. "He came into the world of previews when they were done very conventionally, and he reinvented them," said Fox Films vice chairman Bob Harper. "He pioneered the idea of previews as a stand-alone piece of entertainment." Best known for writing the tagline for Jaws 2 (1978) -- "Just when you thought it was safe to go back in the water." -- Kuehn also was behind such attention-getting trailers as the The French Connection (1971), The Sting (1973), E.T. the Extra-Terrestrial (1982), Indiana Jones trilogy (begun in 1981), Back to the Future (1985), and Schindler's List (1993), among others. He died January 29 from lung cancer at age 66. From This is True for 1 February 2004 Suggestions for further reading: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Amazon Price: $9.59 Customer Review: A fascinating look at the societal and cultural factors that mark everyday life. It's three rules of epidemics are very appropriate for any marketing executive in today's highly competitive business climate. Particularly if you're involved in creat...   Art of the Modern Movie Poster: International Postwar Style and Design by Judith Salavetz, Spencer Drate, Sam Sarowitz, Dave Kehr Amazon Price: $47.25 Customer Review: Excellent overview of post WWII poster art, neatly organized by country, great selections of high quality reprductions. Worth every penny.   Don't Look Down by Jennifer Crusie, Bob Mayer Amazon Price: $21.33 Customer Review: I have been a Crusie fan for years so this was an interesting departure from her previous novels. I really liked having the man's viewpoint from a MAN. Yes, he says "get out of the kill zone" frequently - that's what his character SHOULD do. She i...   A Century of Movie Posters: From Silent to Art House by Emily King Amazon Price: $30.36 Customer Review: Nothing really new for cinephiles, but a nice overview of global poster design. It's not a "best of" compilation but rather more of a sampling of typical designs throughout the decades of cinema. Sprinkled with tidbits of information and notes about...   Science-Fiction and Horror Movie Posters in Full Color Amazon Price: $10.17   Newsfeed display by CaRP

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