Andrew J. Kuehn

The founder of the movie advertising firm Kaleidoscope Films, Keuhn (pronounced "keen") reinvented the short films used to advertise features -- the "trailers" played before movies in theaters. "He came into the world of previews when they were done very conventionally, and he reinvented them," said Fox Films vice chairman Bob Harper. "He pioneered the idea of previews as a stand-alone piece of entertainment." Best known for writing the tagline for Jaws 2 (1978) -- "Just when you thought it was safe to go back in the water." -- Kuehn also was behind such attention-getting trailers as the The French Connection (1971), The Sting (1973), E.T. the Extra-Terrestrial (1982), Indiana Jones trilogy (begun in 1981), Back to the Future (1985), and Schindler's List (1993), among others. He died January 29 from lung cancer at age 66. From This is True for 1 February 2004 Suggestions for further reading: Art of the Modern Movie Poster: International Postwar Style and Design by Judith Salavetz, Spencer Drate, Sam Sarowitz, Dave Kehr Amazon Price: $47.25 Customer Review: Excellent overview of post WWII poster art, neatly organized by country, great selections of high quality reprductions. Worth every penny.   Mad Men 2010 Wall Calendar by AMC Amazon Price:   Mas! Cine Mexicano: Sensational Mexican Movie Posters 1957 - 1990 by Rogelio, Jr. Agrasanchez Amazon Price: Customer Review: I enjoyed the Mexican movie posters used in this book. Colorful, often humorous, and offering a little insight into Mexican culture. My only complaint is that too many times there are 4 tiny posters on a page and lots of white blank page. sure would ...   A Century of Movie Posters: From Silent to Art House by Emily King Amazon Price: $29.16 Customer Review: Nothing really new for cinephiles, but a nice overview of global poster design. It's not a "best of" compilation but rather more of a sampling of typical designs throughout the decades of cinema. Sprinkled with tidbits of information and notes about...   Shortcuts to a Successful Career As a Hairstylist or Make up Artist in the Fa... by Diana Schmidtke Amazon Price: Customer Review: I ordered this book a few months ago I read it in one week! This book is very thoroughly written, chocked full of the writer's real world experiences, in addition to the facts which made it an enjoyable read. I loved the visuals for edition being ab...   Newsfeed display by CaRP

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