Edward E. Lanctot

A nut and bolt salesman in an era of mom and pop hardware stores, in 1946 Lanctot got the idea of banding many hardware stores together to increase their buying power to offer goods at a lower price -- and a higher profit margin. The result: the True Value hardware cooperative, which grew to a national chain of 7,000 stores by the time he retired in 1989. Another part of the idea: co-op advertising. By pooling ad money, Lanctot was able to hire professional pitchmen like Paul Harvey, Pat Summerall and Willard Scott to advertise the stores, helping make the chain a household name. Lanctot died October 30 after a stroke. He was 84. From This is True for 2 November 2003 Suggestions for further reading: Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds Amazon Price: $23.09 Customer Review: When I first read Seth Godin's review all I saw was "Please don't buy this book!" and was about to turn away before I read the rest "Once people start making better presentations, mine won't look so good. (But if you truly want to learn what works an...   iPhone: The Missing Manual: Covers iPhone 4 & All Other Models with iOS 4 Sof... by David Pogue Amazon Price: $16.49 Customer Review: I have been an iPhone owner from the first generation of them. Admittingly, I was not completely pleased with the first gen of iPhone's because it felt lacking with so few applications available (unless it was jailbroken). It was a cool device at t...   Tapworthy: Designing Great iPhone Apps by Josh Clark Amazon Price: $26.39 Customer Review: Buy It. Wait, I didn't explain, so sorry. There's no doubt that the iPhone/iPod/iPad Developers medium for development has been the hottest in quite some time, and this writer feels that this is just the tip of the iceberg, ...   Building iPhone Apps with HTML, CSS, and JavaScript: Making App Store Apps Wi... by Jonathan Stark Amazon Price: $19.79 Customer Review: First off, the title is completely misleading. Almost every chapter in the book covers how to build iPhone-specific web applications using HTML 5 and CSS3 specs. The last two chapters, and only the last two chapters, address converting these iPhone w...   iPhone For Dummies: Includes iPhone 4 (For Dummies (Computer/Tech)) by Edward C. Baig, Bob LeVitus Amazon Price: $16.49 Customer Review: I have to admit I am very surprised by the fact that Amazon is using old reviews for another product. I happen to be a big fan of Amazon, it is almost always the first place I look to buy from. One of the best aspects of Amazon for me are the user re...   Newsfeed display by CaRP

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