Edward E. Lanctot

A nut and bolt salesman in an era of mom and pop hardware stores, in 1946 Lanctot got the idea of banding many hardware stores together to increase their buying power to offer goods at a lower price -- and a higher profit margin. The result: the True Value hardware cooperative, which grew to a national chain of 7,000 stores by the time he retired in 1989. Another part of the idea: co-op advertising. By pooling ad money, Lanctot was able to hire professional pitchmen like Paul Harvey, Pat Summerall and Willard Scott to advertise the stores, helping make the chain a household name. Lanctot died October 30 after a stroke. He was 84. From This is True for 2 November 2003 Suggestions for further reading: Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds Amazon Price: $23.09 Customer Review: If you dread death by Powerpoint this book is for you! Garr opened my eyes to the way we should tell stories via presentation media rather than the way we've all been taught by templates and predecessors. I recommend a copy in each office, if not on ...   iPhone: The Missing Manual: Covers All Models with 3.0 Software-including the... by David Pogue Amazon Price: $16.49 Customer Review: New to iPhone, new to texting and email on a cell phone, transitioning from PDA + cell phone; new to almost all advanced features. This book reads well, has right-on tips & instructions, and helped this Nervous Ned feel at home and get it right the f...   iPhone For Dummies: Includes iPhone 3GS by Edward C. Baig, Bob LeVitus Amazon Price: $14.95 Customer Review: My niece always took care of my technical problems, phone or computer. Well, she went off to college [proud of her]. The times I've run into a question about how to accomplish some step on my iPhone, the book walked me through the solution. Niece ...   Building iPhone Apps with HTML, CSS, and JavaScript: Making App Store Apps Wi... by Jonathan Stark Amazon Price: $19.79 Customer Review: I am a developer, but I know nothing about the iPhone or iPhone app development, so this book sounded perfect for me. It's a very quick read: I read the whole book (< 160 pages) on a 3 hour flight to Boston. The prose is clear with very little fluff,...   Layers: The Complete Guide to Photoshop's Most Powerful Feature by Matt Kloskowski Amazon Price: $29.69 Customer Review: The book presents various layer applications in a clear user friendly representation. A very good learning tool.   Newsfeed display by CaRP

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