Edwin Traisman

A food scientist, Traisman was the director of food research at Kraft Foods, where he helped develop new food products such as individually wrapped cheese slices, instant pudding and Cheez Whiz. He's probably better known for walking into a McDonald's restaurant and asking a man who was sweeping up if he could see the manager about buying a franchise. The sweeper turned out to be McDonald's founder Ray Kroc, who promptly sold him one. Traisman eventually owned five outlets, and helped to solve a problem for the chain: how to freeze french fries. (Potatoes don't freeze well when raw; Traisman developed a method to partially cook them and then freeze them for best results.) But Traisman probably should be known for another innovation: he allowed women to work in his restaurants. At the time, that was against McDonald's rules. "It almost caused him to lose the franchise," said his wife, Dorothy Traisman. "It was quite innovative." He died June 5 from a heart attack at 91. From This is True for 3 June 2007 Suggestions for further reading: Everyday Food: Fresh Flavor Fast: 250 Easy, Delicious Recipes for Any Time of... by Martha Stewart Living Magazine Amazon Price: $14.61 Customer Review: I really liked this book, it does not disappoint. Numerous photos through give ample visual appeal and insperation for such lovely dishes as Peach Buckled layered with almonds, thyme-roasted chickens with potatoes, and spicy black beab soup. Content ...   Make It Fast, Cook It Slow: The Big Book of Everyday Slow Cooking by Stephanie O'Dea Amazon Price: $12.97 Customer Review: I made the peppercorn steak the other night, and the family loved it! Great cookbook, easy to read, easy to find recipes and more importantly -- easy recipes!   Everyday Food: Great Food Fast by Martha Stewart Living Magazine Amazon Price: $15.79 Customer Review: I've owned this cookbook for quite some time now. In fact, the pages are starting to come loose because I've used it so much. This is a great everyday cookbook to give you a little help when trying to determine what to make for dinner. I love cook...   Fast Food Nation by Eric Schlosser Amazon Price: $10.19 Customer Review: The book was in better condition that expected and we received sooner than expected. VERY Satisfied!   Weight Watchers In 20 Minutes by Weight Watchers Amazon Price: $19.77 Customer Review: This book has many great dishes. Some OK. Few bad. The 20 minute thing does NO include prep work.   Newsfeed display by CaRP

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