Edwin Traisman

A food scientist, Traisman was the director of food research at Kraft Foods, where he helped develop new food products such as individually wrapped cheese slices, instant pudding and Cheez Whiz. He's probably better known for walking into a McDonald's restaurant and asking a man who was sweeping up if he could see the manager about buying a franchise. The sweeper turned out to be McDonald's founder Ray Kroc, who promptly sold him one. Traisman eventually owned five outlets, and helped to solve a problem for the chain: how to freeze french fries. (Potatoes don't freeze well when raw; Traisman developed a method to partially cook them and then freeze them for best results.) But Traisman probably should be known for another innovation: he allowed women to work in his restaurants. At the time, that was against McDonald's rules. "It almost caused him to lose the franchise," said his wife, Dorothy Traisman. "It was quite innovative." He died June 5 from a heart attack at 91. From This is True for 3 June 2007 Suggestions for further reading: Fast Food Nation: The Dark Side of the All-American Meal by Eric Schlosser Amazon Price: $9.99 Customer Review: The book arrived in a timely manner and in good condition. I bought it for my daughter who found the book informative and worth her time.   The CalorieKing Calorie, Fat & Carbohydrate Counter 2010 by Allan Borushek Amazon Price: $8.99 Customer Review: I've been using a large paperback nutrition book when our Type 1 granddaughter is with us. It had waay too many listings of commercial products. At the Diabetic Youth Foundation camp a nutritionist recommended this book. It is small enough to take...   Everyday Food: Fresh Flavor Fast: 250 Easy, Delicious Recipes for Any Time of... by Martha Stewart Living Magazine Amazon Price: $15.81 Customer Review: Every recipe in this book looks delicious, and the ones I have made so far have tasted great. This book is so so easy to use; I understand all of the directions, and can easily find all the ingredients at the store. I love having a picture for ever...   Make It Fast, Cook It Slow: The Big Book of Everyday Slow Cooking by Stephanie O'Dea Amazon Price: $13.15 Customer Review: I ordered this Book because I have been using the online blog spot to find recipies a lot. I have been writing down the recipes but I recieved a gift card for Amazon and I had to have this book. Everything that I have made from this book has been a b...   Everyday Food: Great Food Fast by Martha Stewart Living Magazine Amazon Price: $15.79 Customer Review: Nearly every recipe in this book is a hit. I have so many favorites it is hard to pick just one out. I highly recommend this cook book for people who want to learn how to cook with this easy to follow book.   Newsfeed display by CaRP

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