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by Randy Cassingham

Randy Cassingham’s Honorary Unsubscribe Recognizes the Unknown, the Forgotten and the Obscure People who Had an Impact on Our Lives

Henry Froehlich

A product distributor, Froehlich sought to solve a frustration in the American marketplace: consumers had to choose between simplistic cameras made available by Kodak, or extremely sophisticated and expensive German imports. He learned that the Japanese had a good middle ground: much better cameras than point-and-shoots, at pretty reasonable post-war prices. In 1951, he secured the rights to distribute Konica cameras in the U.S., and created a new market. “it was his insight into what people were after that allowed him to help revive the Japanese camera industry after World War II,” said photo magazine editor Bob Rose, adding that Froehlich “was one of the founders of the photo industry as we know it today.” Then, in the 1980s, when film movie cameras starting giving way to the camcorder, he and his partners created a pushbutton system that would transfer existing 8mm movies to video. Froehlich died January 24 from a heart attack. He was 85.

From This is True for 27 January 2008


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The early write-ups from This is True's popular Honorary Unsubscribe feature are now available for your Kindle (or Kindle software for your smartphone, tablet, or computer) as low-cost ebooks. See details on Volume 1 (covering 1998 through 2000) and Volume 2 (covering 2001 through 2003). The honorees truly are the people you wish you had known.

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