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A product distributor, Froehlich sought to solve a frustration in the American marketplace: consumers had to choose between simplistic cameras made available by Kodak, or extremely sophisticated and expensive German imports. He learned that the Japanese had a good middle ground: much better cameras than point-and-shoots, at pretty reasonable post-war prices. In 1951, he secured the rights to distribute Konica cameras in the U.S., and created a new market. "it was his insight into what people were after that allowed him to help revive the Japanese camera industry after World War II," said photo magazine editor Bob Rose, adding that Froehlich "was one of the founders of the photo industry as we know it today." Then, in the 1980s, when film movie cameras starting giving way to the camcorder, he and his partners created a pushbutton system that would transfer existing 8mm movies to video. Froehlich died January 24 from a heart attack. He was 85. From This is True for 27 January 2008 Suggestions for further reading:
 By: Bryan Peterson List Price: $24.95 Amazon Price: $16.47 Editorial Review: For serious amateur photographers who already shoot perfectly focused, accurately exposed images but want to be more creative with a camera, here's the book to consult. More than seventy techniques, both popular and less-familiar approaches, are covered in detail, including advanced exposure, bounced flash and candlelight, infrared, multiple images, soft-focus effects, unusual vantage points, zooming, and other carefully chosen ways to enhance photographs. The A-Z format make sit easy for readers to find a specific technique, and each one is explained in jargon-free language. Top Tips for each technique help readers achieve superb results, even on the first attempt.  By: Scott Kelby List Price: $19.99 Amazon Price: $13.59 Editorial Review: Scott Kelby, the man who changed the "digital darkroom" forever with his groundbreaking, #1 bestselling, award-winning book The Photoshop Book for Digital Photographers, now tackles the most important side of digital photography--how to take pro-quality shots using the same tricks today's top digital pros use (and it's easier than you'd think). This entire book is written with a brilliant premise, and here’s how Scott describes it: "If you and I were out on a shoot, and you asked me, 'Hey, how do I get this flower to be in focus, but I want the background out of focus?' I wouldn't stand there and give you a lecture about aperture, exposure, and depth of field. In real life, I'd just say, 'Get out your telephoto lens, set your f/stop to f/2.8, focus on the flower, and fire away.' You d say, 'OK,' and you'd get the shot. That's what this book is all about. A book of you and I shooting, and I answer the questions, give you advice, and share the secrets I've learned just like I would with a friend, without all the technical explanations and without all the techno-photo-speak." This isn't a book of theory—it isn't full of confusing jargon and detailed concepts: this is a book of which button to push, which setting to use, when to use them, and nearly two hundred of the most closely guarded photographic "tricks of the trade" to get you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos with your digital camera every time you press the shutter button. Here's another thing that makes this book different: each page covers just one trick, just one single concept that makes your photography better. Every time you turn the page, you'll learn another pro setting, another pro tool, another pro trick to transform your work from snapshots into gallery prints. There's never been a book like it, and if you're tired of taking shots that look "OK," and if you’re tired of looking in photography magazines and thinking, "Why don't my shots look like that?" then this is the book for you.  By: Scott Kelby List Price: $24.99 Amazon Price: $16.49 Editorial Review: Scott Kelby, author of the groundbreaking bestseller “The Digital Photography Book, Vol. 1” is back with an entirely new book that picks up right where Vol. 1 left off. It’s more of that “Ah ha—so that’s how they do it,” straight-to-the-point, skip the techno jargon; packed with stuff you can really use today, that made Vol. 1 the world’s bestselling book on digital photography. In Volume 2, Scott adds entirely new chapters packed with Plain English tips on using flash, shooting close up photography, travel photography, shooting people, and even how to build a studio from scratch, where he demystifies the process so anyone can start taking pro-quality portraits today! Plus, he's got full chapters on his most requested topics, including loads of tips for landscape photographers, wedding photographers, and there's an entire chapter devoted to sharing some of the pro's secrets for making your photos look more professional, no matter what you're shooting. This book truly has a brilliant premise, and here’s how Scott describes it: “If you and I were out on a shoot, and you asked me, ‘When I use my flash, the background behind the person I’m shooting turns black. How do I fix that?’ I wouldn’t give you a lecture on flash ratios, or start a discussion on flash synchronization and rear curtain sync. I’d just say “Lower your shutter speed to 1/60 of a second. That should do it” Well, that’s what this book is all about: you and I out shooting where I answer questions, give you advice, and share the secrets I’ve learned just like I would with a friend—without all the technical explanations and techie photo speak.” Each page covers a single concept on how to make your photography better. Every time you turn the page, you’ll learn another pro setting, tool, or trick to transform your work from snapshots into gallery prints. If you’re tired of taking shots that look “okay,” and if you’re tired of looking in photography magazines and thinking, “Why don’t my shots look like that?” then this is the book for you. This isn’t a book of theory—full of confusing jargon and detailed concepts. This is a book on which button to push, which setting to use, and when to use it. With nearly another 200 of the most closely guarded photographic “tricks of the trade,” this book gets you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos every time.  By: Adobe Creative Team List Price: $54.99 Amazon Price: $32.99 Editorial Review: This thorough, self-paced guide to Adobe Photoshop CS3--written by the experts at Adobe Systems' is ideal for beginning users who want to learn key Photoshop concepts and techniques, while readers who already have some experience with Photoshop can use this book to learn Photoshop CS3's more advanced features and newest tools. Using clear, step-by-step, project-based lessons, each chapter walks readers through the creation of a specific project, with each chapter building on the reader's growing knowledge of the program, while review questions at the end of each chapter reinforce the skills learned in each lesson. Photoshop CS3, long the industry standard for digital imaging software, offers plenty of new features and enhancements for creative professionals and digital photographers alike. Users can enjoy unrivaled editing with non-destructive Smart Filters, improved curves, and adjustable cloning and healing with Preview Overlay. Increase productivity with Photoshop CS3's streamlined interface and new Photoshop Lightroom " integration. Anyone who wants to create a composite will benefit from the revamped Photomerge® tool, which lets you apply automatic layer alignment and blending to your images, while the new Quick Selection tool lets you select pixels not just by color, but by texture and shape as well. And digital photographers will be pleased to know that they can now process multiple Camera Raw images in a fraction of the time it used to take. Educational instructor notes—created to help teachers plan, organize, and time their lessons—are available for this book (and for other Classroom in a Book titles) at www.peachpit.com/instructorresources.  By: Martin Evening List Price: $49.99 Amazon Price: $31.49 Editorial Review: Best-selling author Martin Evening updated his book to cover all the new features in Lightroom 2. This exceptional book describes Photoshop Lightroom’s features in detail from a photographer’s perspective. As an established commercial and fashion photographer, Martin knows firsthand what photographers need for an efficient workflow. He has also been working with Photoshop Lightroom from the beginning, monitoring the product’s development and providing feedback on the public beta. As a result, Martin knows the software inside and out, from image selection to image editing to image management. The Adobe Photoshop Lightroom 2 Book contains 624 pages and provides comprehensive and detailed coverage of all aspects of Lightroom. The book structure has been organized to match a typical Lightroom workflow. The introductory chapter provides an overview of all the main Lightroom features, showing how Lightroom 2 was used on a studio photo shoot that was specially shot to illustrate the book. The following chapters cover all the essentials such as importing photos, working with the Library module, and managing the catalog database. The biggest section of the book is devoted to working with the Develop module and provides unique insights into working with the new localized adjustment tools. There is also a whole chapter devoted to image sharpening and another on working with Lightroom and Photoshop, where you learn how to devise the best workflow methods for working between these two programs. This is followed by chapters on working with the Print module plus a Presentation chapter on the Slideshow and Web modules. Lastly, there are two appendix chapters. One offers a complete overview of the Lightroom 2 preference settings. The other provides some in-depth explanations and background reading on how the Lightroom program works. The book is richly illustrated, mostly using the authors own photographs, and one of the nice features of this particular book is that enlarged panel views are used throughout, making it easier for readers to follow the settings used in the various step-by-step examples. There are also lots of tips that will help you master Lightroom and take your Lightroom techniques to an advanced level. If you are looking for the most comprehensive coverage of Lightroom, written by an author who is closely involved with the development of the program, this is the book to get. About the Author Martin Evening is a London-based advertising and fashion photographer and noted expert in both photography and digital imaging. In addition to being a bestselling author, Martin is sought after for speaking and lecturing. He also works with the Photoshop and Lightroom engineering teams, consulting on new feature development and alpha and beta testing. He is one of the founding members of PixelGenius, a software design company producing automated production and creative plug-ins for Photoshop. |
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