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A painter, Brand specialized in commercial art, fine oils ...and pinups. "She was beautiful," said a friend, "and used herself as a model for many of the pinups." Much of her work was used in advertising. While working for a New York ad agency in 1959, Brand got the commission to create a new image for Coppertone suntan lotion. Using her then-3-year-old daughter, Cheri, as a model (Cheri "worked cheap and was convenient," Brand once said about that choice), she painted a dog pulling down the bikini bottom of a little girl, revealing a tan line. "Little Miss Coppertone" was born, and became a corporate icon. Brand was paid $2,500 for the illustration. Sadly, the original was destroyed in a fire at Coppertone and, in a nod to political correctness, the girl's rear is less exposed in modern versions. Joyce Ballantyne Brand died May 15 at her home in Ocala, Fla., after being treated for a heart attack. She was 88.
Model photo of Cheri Brand used to make the painting. Original sketch used to guide the painting. (Images from the Joyce Brand collection.) From This is True for 14 May 2006
Suggestions for further reading:
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For the first time, Brown & Bigelow, the renowned calendar printer presents, "The Best of Gil Elvgren" poster book. This exceptional collection of calendar images exemplifies why Gil Elvgren is considered the master of pinup art. This poster book is offered as the first in a collector's series. Printed full color.
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