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A psychologist and pharmacologist, Jarvik was perplexed why his wife had such a hard time quitting smoking. "It is strange that people should go to such lengths to burn and then inhale some vegetable matter," he once said. "We must find out what is rewarding about it." A non-smoker himself, "Murray was always asking, 'Why do people smoke?'" said Richard Olmstead of the Tobacco-Related Disease Research Program at University of California at Los Angeles. What Jarvik finally figured out was that nicotine, a key ingredient in tobacco smoke, was addictive. With that, "He was able to largely answer his question," Olmstead said. Jarvik started studying smoking in the 1960s at the Albert Einstein College of Medicine in New York, and in 1972 moved to UCLA to continue his studies. He was intrigued that farmers who picked tobacco leaves by hand would have symptoms of smoking, even if they didn't smoke. He theorized they were absorbing nicotine through their skin, which led Jarvik (with two other researchers) to invent what's now one of the primary tools to help people stop smoking: the nicotine patch. Jarvik, who suffered from heart ailments after contracting rheumatic fever when he was 12, died May 15 from congestive heart failure. He was 84. From This is True for 11 May 2008 Suggestions for further reading:
 By: Allen Carr List Price: $14.95 Amazon Price: $10.17 Editorial Review: A new edition of the revolutionary bestseller, with four million copies in print. Allen Carr’s innovative Easyway method—which he discovered after his own 100-cigarette-a-day habit nearly drove him to despair—has helped millions kick smoking without feeling anxious and deprived. That’s because he helps smokers discover the psychological reasons behind their dependency, explains in detail how to handle the withdrawal symptoms, shows them how to avoid situations when temptation might become too strong, and enables them to stay smoke-free. Carr discusses such issues as nicotine addiction; the social “brainwashing” that encourages smoking; the false belief that a cigarette relieves stress; the role boredom plays in sabotaging efforts to stop; and the main reasons for failure. With this proven program, smokers will be throwing away their packs for good.  By: Jim Johnson List Price: $14.95 Amazon Price: $12.10 Editorial Review: Based entirely on research from peer-reviewed journals and randomized controlled trials, The Sixty-Second Motivator is an easily read story that reveals practical motivational techniques. In less than 100 pages, readers will have the necessary tools to enable them to motivate themselves or others. A handy worksheet is also included which guides the reader through the motivational process.  By: Asanaro List Price: $18.95 Amazon Price: $12.89 Editorial Review: Seamm-Jasani, an ancient Tibetan movement system, teaches us how to look and feel younger than our biological age, to increase health and decrease illness, and to find inner peace, calm, and relaxation. More than 10,000 years ago in the ancient Himalayan Mountains, an ancestral civilization committed itself to the study and development of the Science and Art for Eternal Youth. A form kept in close secrecy for millennia is now revealed for the first time in this practical and dynamic guidebook. The teachings focus on cultivating the powers of the individual's mind, the harmony of movements, and the discovery of internal potentialities as the ultimate force of self-healing to extend one's lifetime. Comparable to a cross between yoga and tai chi, this ancient Tibetan system is designed to increase vitality, balance, and Inner Energy. The Secret Art consists of slow and fluid movements that improve coordination and strengthen equilibrium between body and mind through various breathing and movement techniques. In particular, Seamm-Jasani is known for its combination of relaxation, active motion, and breathing exercises. The Easy Way to Stop Smoking By: Allen Carr List Price: $19.95 Amazon Price: $13.57 Editorial Review: This new edition of a revolutionary bestseller helps you use the Easyway method to eliminate the psychological reasons for smoking, handle withdrawal symptoms, avoid temptation situations, and stay a non-smoker! Discovered by Allen Carr in 1983 after his 100-cigarettes-a-day drove him to despair, this method is widely used around the world -- having helped millions of smokers quit successfully. Now you, too, can enjoy the freedoms of being a non-smoker!  By: Susan Hepburn List Price: $21.50 Amazon Price: $21.50 Editorial Review: Everyday, an estimated one thousand Americans die from the effects of smoking. There are 45 to 50 million nicotine addicts in the United States, and most would like to quit. If you are one of them, this book is your guide. |
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