|
A computer engineer, Flaherty worked for Digital Equipment Corp. In early 1995 the company introduced its new Alpha 8400 "TurboLaser" computer, which was particularly good at manipulating data bases. As a demonstration project, Flaherty proposed a radical new way to search the newly popular "World Wide Web". Previous "search engines" were actually hand- created directories (such as Yahoo); how about a system that actually crawled the web and created a full text index that could be searched? Flaherty, assisted by two other DEC staffers (a project manager and a marketing guy) made it happen. Within six months the new search engine, called "AltaVista" ("high view") went live, indexing 16 million web pages. Astute DEC execs had it opened to the public, sending out a press release on 15 December 1995, ushering in a new era of search engines (the upstart "Google!", which later dropped the exclamation point from its name, didn't debut until three years later). Within three weeks of launch AltaVista users were doing 2 million searches per day; that grew to 22 million searches per day in less than a year. Flaherty died at his California home on March 16. He was 42. From This is True for 19 March 2006 Suggestions for further reading:
 By: Tim Ash List Price: $29.99 Amazon Price: $19.79 Editorial Review: How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.  By: Peter Kent List Price: $29.99 Amazon Price: $19.79 Editorial Review: Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to: Plan a search engine strategy Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines don’t like (and tricks that might actually get your site penalized) Use Google universal search, image search optimization, XML sitemaps, and more Choose the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use pay-per-click in ways that get the most bang for your advertising buck Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!* A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic * This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages * Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks * Introduces the reader to the nature of search engines, explains the different types, and shows which ones are the most important * Includes a jump-start chapter with simple tricks for quickly boosting a site's ranking * Companion Web site includes articles and links to important news and registration sites  By: Wayne C. BoothJoseph M. WilliamsGregory G. Colomb List Price: $15.00 Amazon Price: $10.20 Editorial Review: Skillfully done, research can be the solid cornerstone of your term paper (or dissertation, essay, or article); inadequately executed, it can cause your whole project to crumble and fall. Yet essential as research is to the ultimate success of your work, performing it is not an innate talent. The precepts, steps, and skills of solid research are readily acquired if you spend some time with The Craft of Research before you start on your outlines and thesis statements. Written by three distinguished professors in 1995, published by the University of Chicago, and winner of the 1995-96 Critics' Choice Award, The Craft of Research teaches how to plan, carry out, and report on research for any field and at any level. Aimed at assisting student researchers, from raw beginners to accomplished graduate and professional students, the book shows how to choose a topic, plan and organize research, and how to draft and revise a report of findings such that a convincing solution is offered to a significant problem. The Craft of Research is more than just another instruction manual getting you from topic to outline to notes to report. Recognizing that good research is rarely a simple, sequential procedure, but is instead a complex and intricate process, it discusses the subtle ways in which asking questions about your topic can influence how you draft your report, how a quality introduction can send you back to the library, and how the process of drafting can highlight flaws in your argument that need to be addressed. Clear and explicit, sophisticated and practical, The Craft of Research encourages high standards of scholarly achievement, and spells out the steps by which to get there. --Stephanie GoldSince 1995, more than 150,000 students and researchers have turned to The Craft of Research for clear and helpful guidance on how to conduct research and report it effectively . Now, master teachers Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams present a completely revised and updated version of their classic handbook.  By: Kristopher B. Jones List Price: $29.99 Amazon Price: $19.79 Editorial Review: "This book is an excellent learning tool. Like any other tool, you get out of it exactly what you put in. My advice is to spend as much time with each section as YOU need. If you do that, you will walk away with every bit of the knowledge an industry thought leader can provide."--Kevin M. Ryan, Vice President, Global Content Director Search Engine Strategies and Search Engine Watch "Search engine optimization is, without question, one of the highest ROI activities a business can undertake. It’s also one of the most misunderstood. Fortunately, we’ve got people like Kris to act as our tour guide and translator. A solid strategy and attention to detail are essential to a successful SEO campaign and that’s exactly what Kris delivers."--Rand Fishkin, Chief Blogger and CEO, SEOmoz "Kristopher Jones is one of a small number of entrepreneurial executives whose confidence, innovation, and creativity has been instrumental in developing and framing search engine, social media optimization, and Internet marketing. Kristopher is a modern day blend of John Wayne, Thomas Edison, and Andy Warhol. Kristopher Jones and his Pepperjam team tirelessly implement innovative search engine optimization, pay-per-click, affiliate marketing, and social media optimization solutions for a broad base of corporate customers. Kristopher Jones will continue to have a profound effect on Internet marketing and social networking." --Jack Kiefer, President & CEO, BabyAge.com "Kris envisioned search engine optimization as an integral element of online marketing before the phrase was even coined. This book reveals his secrets for success in getting competitive words and phrases highly ranked on the major search engines. Since 2000, Kris and his team at Pepperjam have implemented successful SEO strategies for igourmet.com, helping grow our revenues and shape our product mix. I highly recommend this book as either an easy-to-follow road map for novices or a valuable reference for experts."--Spencer Chesman, President & CEO, igourmet.com "Search engine optimization (SEO) is an integral part of an effective online marketing strategy. With this book Kris offers a step-by-step guide to get your Web site ranked by the major search-engines. At 1-800-PetMeds we have worked with Kris and his team at Pepperjam for the last three years to implement a range of online marketing strategies that have worked very effectively. I highly recommend you read this book and implement the strategies contained within." --Alex Irvin, Online Marketing Director, 1-800-PetMeds.com "Search engine optimization has emerged as the flagship service in the growing Internet marketing landscape, and Kristopher Jones is a leader in explaining the intricate details and subtle balances that make it all work." --Bruce Clay, President, Bruce Clay, Inc. "Kris Jones is a leading expert in marketing both affiliate-based and client sites. His expertise comes from a wide perspective you can’t get from most search engine marketers. When I listened to Kris speak at the Elite Retreat conference, I felt like I was a conference attendee rather than a fellow speaker."--Aaron Wall, SEO Expert and Blogger, SEObook.com Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including: Analyzing your competition Researching and analyzing keywords Developing your link building skills Setting up blogs and communities Using Google Analytics Networking with Facebook and MySpace Boosting traffic with Digg and StumbleUpon Setting up pay-per-click campaigns Discovering ways to monetize Web traffic Installing valuable SEO plug-ins Extra Apply It "Apply It" and "Extra" sidebars highlight useful tips High-resolution screen shots demonstrate each task Succinct explanations walk you through step by step Two-page lessons break big topics into bite-sized modules  By: Bryan EisenbergJohn Quarto-vonTivadar List Price: $29.99 Amazon Price: $19.79 Editorial Review: The easy-to-understand, in-depth information in Always Be Testing: The Complete Guide to Google Web Optimizer will help you understand how to set up website optimization tests and improve your conversion rates. Learn the theory behind the testing, understand Google Web Optimizer click reports, discover the “why” of clicks, and decipher the valuable data. By the time you finish reading this book, no matter what your skill level, you will have learned how to set up tests and improve crucial page components with the help of real-world case studies and examples. |
About the HUs
About This is True
Prev: Chicken evangelist Robert C. Baker Next: The sudsy Gloria Monty |