This is True®
by Randy Cassingham

Randy Cassingham's Honorary Unsubscribe Recognizes the Unknown, the Forgotten and the Obscure People who Had an Impact on Our Lives

Peter Haas Sr.

Haas, the great-grandnephew of Levi Strauss, ran the family clothing company in San Francisco, Calif. The company was started by Strauss during the gold rush era, and its denim blue jeans were already good sellers when Haas joined the company in 1945, where he started out making jeans. He quickly moved into management; by 1958 he and his brother, Walter, were running the company and the jeans, simply known as "Levi's", became legendary. If that was all, it might be enough, but Peter wasn't satisfied with that; he wanted his company to be socially responsible, too. When he opened factories in the south in the 1950s, he required that black workers be treated equally with the white workers. He pushed for higher education, from child development programs for poor families through raising money for the University of California at Berkeley, where he stressed that the business school should teach ethics and integrity. Peter Haas was Levi's biggest stockholder, and was on the company's Board of Directors until 2004, and still went to work at the company's headquarters four days a week. The company continues to be run by the family: its CEO is now Peter's nephew, Robert Haas. Peter Haas died December 3 in San Francisco. He was 86.

From This is True for 4 December 2005

Suggestions for further reading:

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Vintage Fashion concludes with a shopping guide, which not only offers tips on where to buy vintage pieces, but also how to care for them, and glossaries on fashion terms and the century's most collectable and important designers. The definitive word on the most influential designers and looks of the twentieth century, this book is an invaluable resource for lovers of fashion and vintage clothing as well as a source of inspiration for designers and those looking to spice up their personal style.


 
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Spotting quality -- which you will know immediately from buttons, pockets, seams, and fabric

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