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Copyright 2003-2008 ThisisTrue.Inc, all rights reserved. May not be copied or archived without express, prior, written permission. "This is True" is a registered trademark of ThisisTrue.Inc, Ridgway Colorado. 3702
A physics professor at MIT with an interest in acoustics, Bolt started a consulting firm with another MIT professor, Leo Beranek, and worked on such projects as doing an audio analysis of the JFK assassination, the "18.5 minute gap" in Nixon's White House tapes, and improving the sound in concert halls. In later years, after the addition of one of his former students, Robert Newman, the firm of Bolt, Beranek and Newman, better known as BBN, designed the first computer modem in 1963, helping computers communicate with each other. This led to work on the ARPANET, which became the Internet. BBN helped develop e-mail and, in 1971, one of BBN's researchers chose the "@" sign for e-mail addresses. Bolt retired in 1976. He died on January 13. He was 90.
From This is True for 20 January 2002
Suggestions for further reading:
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
By: Timothy Ferriss
List Price: $19.95
Amazon Price: $11.97
Editorial Review:
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this
controversial Princeton University guest lecturer, he might answer:
“I race motorcycles in Europe.”
“I ski in the Andes.”
“I scuba dive in Panama.”
“I dance tango in Buenos Aires.”
He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the “deferred-life plan” and instead mastered the new currencies—time and mobility—to create luxury lifestyles in the here and now.
Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world. Join Tim Ferriss as he teaches you:
• How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
• How blue-chip escape artists travel the world without quitting their jobs
• How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
• How to trade a long-haul career for short work bursts and freuent "mini-retirements"
• What the crucial difference is between absolute and relative income
• How to train your boss to value performance over presence, or kill your job (or company) if it’s beyond repair
• What automated cash-flow “muses” are and how to create one in 2 to 4 weeks
• How to cultivate selective ignorance—and create time—with a low-information diet
• What the management secrets of Remote Control CEOs are
• How to get free housing worldwide and airfare at 50–80% off
• How to fill the void and create a meaningful life after removing work and the office
You can have it all—really.
How to Use the Amazon Kindle for Email & Over 100 Pages of Other Cool Tips (T...
By: Stephen Windwalker
List Price: $1.99
Amazon Price: $2.39
Editorial Review:
These bestselling excerpts from Stephen Windwalker's forthcoming book are a Kindle owner's dream, now over 25,000 words in length and newly packed with great tips such as Using Google Reader to Read Blogs on the Kindle, How to Use the Kindle for Email, Optimizing Your Use of Kindle Search, Projecting a Kindle Future, Writing and Note Taking on Your Kindle, Using "Locations" to Figure Out How Close You Are to the End of a Kindle Edition, Making the Most of Your Kindle Connections Overseas or in a Sprint Wireless Dead Zone, Using the Kindle as a Travel Guide, Using the Kindle to Translate Foreign or Technical Words and Phrases, Refresh Revised Content At No Charge, Kindle Accessories, and Care and Feeding of Your Kindle Battery. Readers may update this content at any time through Amazon's "Your Media Library" feature. The forthcoming book will be available **at no additional charge** as an upgrade to readers who have already purchased these excerpts when published in its entirety later in 2008.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcastin...
By: David Meerman Scott
List Price: $24.95
Amazon Price: $16.47
Editorial Review:
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.
When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Hold Tight
By: Harlan Coben
List Price: $26.95
Amazon Price: $17.79
Editorial Review:
#1 bestselling author Harlan Coben asks that provocative and terrifying question with his fifteenth thriller. How much do parents really want to know about their kids?
#1 bestselling author Harlan Coben asks that provocative and terrifying question with his fifteenth thriller.
#1 bestselling author Harlan Coben has become an unstoppable force in suspense fiction. His most recent novel, The Woods, spent more time on the New York Times bestseller list than his previous books and sales reached his highest levels to date. His latest page-turner, which is about just how far parents will go to protect their kids, is destined for the top of every bestseller list.
Tia and Mike Baye never imagined they’d become the type of overprotective parents who spy on their kids. But their sixteen-year-old son Adam has been unusually distant lately, and after the suicide of his classmate Spencer Hill—the latest in a string of issues at school—they can’t help but worry. They install a sophisticated spy program on Adam’s computer, and within days are jolted by a message from an unknown correspondent addressed to their son: “Just stay quiet and all safe.”
Meanwhile, browsing through an online memorial for Spencer put together by his classmates, Betsy Hill is struck by a photo that appears to have been taken on the night of her son’s death . . . and he wasn’t alone. She thinks it is Adam Baye standing just outside the camera’s range; but when Adam goes missing, it soon becomes clear that something deep and sinister has infected their community. For Tia and Mike Baye, the question they must answer is this: When it comes to your kids, is it possible to know too much?
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
By: Steve Krug
List Price: $40.00
Amazon Price: $26.40
Editorial Review:
Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples.The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" and "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.
Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.
This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again. --Stephen W. Plain
Topics covered: User patterns Designing for scanning Wise use of copy Navigation design Home page layout Usability testing Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design.
Three New Chapters!
Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims
"I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.
In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
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