This is True®
by Randy Cassingham

Randy Cassingham's Honorary Unsubscribe Recognizes the Unknown, the Forgotten and the Obscure People who Had an Impact on Our Lives

Stuart Nagel

As a professor of political science at the University of Illinois, Nagel developed his theory of "super-optimizing solutions," otherwise known as "win-win" analysis -- both terms that he coined -- to help solve conflicts. "In the win-win philosophy," Nagel once said, "we want to contribute an analytical framework to arrive at solutions faster with less anguish than others that involve a compromise of two sides." A solution where both sides in a conflict could claim a "win" was a radical idea, but he didn't want it to simply be an academic concept. He traveled extensively to put on workshops all over the world to teach people about his "win-win" idea. "With regional workshops we want to try to get ideas to ordinary people, not just professors," he said. Nagel died November 19. He was 67.

From This is True for 18 November 2001

Suggestions for further reading:

How to Win Friends & Influence People
By: Dale Carnegie
List Price: $15.00
Amazon Price: $10.20
Editorial Review:

YOU CAN GO AFTER THE JOB YOU WANT...AND GET IT! YOU CAN TAKE THE JOB YOU HAVE...AND IMPROVE IT! YOU CAN TAKE ANY SITUATION YOU'RE IN...AND MAKE IT WORK FOR YOU!

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.

Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century! Learn:

* THREE FUNDAMENTAL TECHNIQUES IN HANDLING PEOPLE
* THE SIX WAYS TO MAKE PEOPLE LIKE YOU
* THE TWELVE WAYS TO WIN PEOPLE TO YOUR WAY OF THINKING
* THE NINE WAYS TO CHANGE PEOPLE WITHOUT AROUSING RESENTMENT
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price


 
Cash Games (How to Win at No-Limit Hold'em Money Games) Vol. 1
By: Dan HarringtonBill Robertie
List Price: $34.95
Amazon Price: $23.07
Editorial Review:
The first years of the poker boom were fueled by the interest in no-limit hold em tournaments. Recently, however, players have been gravitating to another, even more complex form of hold em no-limit cash games.

In Harrington on Cash Games: Volume I, Dan Harrington teaches you the key concepts that drive deep-stack cash game play. You ll learn how to tailor your selection of starting hands to your stack size, how to recognize the increasing deception value of supposedly weaker hands as the stack sizes increase, and how to use the concept of pot commitment to your advantage as the size of the pot grows. After laying out the general concepts behind deep-stack cash game play, Harrington shows you a complete strategy for post-flop play, and then teaches you the difference between post-flop play against a single opponent and post-flop play against multiple opponents. If you play no-limit hold em cash games, you need to read this book.

Dan Harrington won the gold bracelet and the World Champion title at the $10,000 buy-in No-Limit Hold em Championship at the 1995 World Series of Poker. And he was the only player to make the final table in 2003 (field of 839) and 2004 (field of 2,576) considered by cognoscenti to be the greatest accomplishment in WSOP history. In Harrington on Cash Games, Harrington and two-time World Backgammon Champion Bill Robertie have written the definitive books on no-limit cash games. These books will teach you what you need to know to be a winner in the cash game world.


 
The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
By: Steven Pressfield
List Price: $12.95
Amazon Price: $10.36
Editorial Review:
DO YOU:

· dream about writing the Great American Novel?

· regret not finishing your paintings, poems, or screenplays?

· want to start a business or charity?

· wish you could start dieting or exercising today?

· hope to run a marathon someday?

If "yes," then you need?THE WAR OF ART

Now, in this powerful, straight-from-the-hip examination of the internal obstacles to success, bestselling author Steven Pressfield shows readers how to identify, defeat, and unlock the inner barriers to creativity. THE WAR OF ART is an inspirational, funny, well-aimed kick in the pants guaranteed to galvanize every would-be artist, visionary, or entrepreneur.

Steven Pressfield enjoys great international success as a bestselling novelist. But in order to reach the top he had to do a lot of work to fight the inner demons that told him he couldn?t make it. THE WAR OF ART is his challenge to creative block, and his succinct, straight-from-the-hip style will help every reader unleash their personal ambitions, be they literary, artistic, or business-minded.

According to Pressfield, the internal obstacle to success is Resistance. Resistance is the difference between the life you lead and the life you want to lead, and can take many forms. Pressfield shows readers how to identify and defeat Resistance at every turn and challenges them to change their amateurish, unsuccessful habits into a professional attitude that can get the job done. Finally, Sun Tzu for the soul!

Inspirational, funny, and a great kick in the pants, THE WAR OF ART is the perfect book for anybody who had a goal circumvented by life and circumstance: which is to say, you and everybody you?ve ever met.


 
Covert Persuasion: Psychological Tactics and Tricks to Win the Game
By: Kevin HoganJames Speakman
List Price: $22.95
Amazon Price: $15.61
Editorial Review:
Praise for Covert Persuasion:

"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life

"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers

"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor

"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
 
Presenting to Win: The Art of Telling Your Story
By: Jerry Weissman
List Price: $16.99
Amazon Price: $11.55
Editorial Review:
In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.Foreword to the Paperback Edition xxiii Preface: What's Past Is Prologue xxvii Introduction: The Wizard of Aaaahs xxix Chapter One: You and Your Audience 3 Chapter Two: The Power of the WIIFY 15 Chapter Three: Getting Creative: The Expansive Art of Brainstorming 27 Chapter Four: Finding Your Flow 51 Chapter Five: Capturing Your AudienceImmediately 83 Chapter Six: Communicating Visually 109 Chapter Seven: Making the Text Talk 123 Chapter Eight: Making the Numbers Sing 143 Chapter Nine: Using Graphics to Help Your Story Flow 157 Chapter Ten: Bringing Your Story to Life 189 Chapter Eleven: Customizing Your Presentation 215 Chapter Twelve: Pitching in the Majors 231 Chapter Thirteen: Animating Your Graphics 237 Chapter Fourteen: The Virtual Presentation 257 Appendix A: Tools of the Trade 273 Appendix B: Presentation Checklists 277 Acknowledgments 283 Index 287
 
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