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A biochemist, Roy was the chief chemist of Florida Foods. In 1946, Roy was experimenting with vacuum equipment from World War II that was used to dehydrate food and drugs for the military. The object of his tests: orange juice. "My father developed it to the point where it could be sold to housewives in grocery stores," said his daughter, Patricia R. Edwards. The company did just that, starting the next year using its new name: Minute Maid. The Coca Cola company bought Minute Maid in 1960; Roy helped that company develop its Fresca and Fanta drinks. He retired in 1970, but stayed with the company for years as a consultant. He died June 16 in Orlando at age 97. From This is True for 15 June 2003 Suggestions for further reading:
 By: Inez Snyder List Price: $4.95 Amazon Price: $4.95  By: Betsey ChessenPamela Chanko List Price: $2.50 Amazon Price: $4.49  By: Philip M. Parker List Price: $495.00 Amazon Price: $495.00 Editorial Review: This study covers the latent demand outlook for canned fruit juices excluding orange juice across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it’s prefecture and of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-ŕ-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for canned fruit juices excluding orange juice. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.  By: Philip M. Parker List Price: $495.00 Amazon Price: $495.00 Editorial Review: This study covers the latent demand outlook for frozen concentrated orange juice weighing 6 ounces or less across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 11,300 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-ŕ-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for frozen concentrated orange juice weighing 6 ounces or less. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.  By: Philip M. Parker List Price: $495.00 Amazon Price: $495.00 Editorial Review: This study covers the latent demand outlook for frozen concentrated orange juice weighing 6 ounces or less across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of “economic population”, as opposed to the demographic population within a legal geographic boundary. For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this “economic” definition of population, comparative benchmarks allow the reader to quickly gauge a city’s marketing and distribution value vis-ŕ-vis others. This exercise is quite useful for persons setting up distribution centers or sales force strategies. Using econometric models which project fundamental economic dynamics within each region and city of influence, latent demand estimates are created for frozen concentrated orange juice weighing 6 ounces or less. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. |
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