Honorary Unsubscribe

Randy Cassingham’s Honorary Unsubscribe Recognizes the Unknown, the Forgotten and the Often Obscure People who Had an Impact on Our Lives.
These are the people you will wish you had known.

Swiss businessman

Nicolas Hayek

A business consultant in Switzerland, in the early 1980s Hayek’s firm was asked by the nation’s banks to help liquidate two bankrupt Swiss wristwatch manufacturers, which had collapsed thanks to cheap digital timepieces from Asia. Hayek was optimistic about the ability of Swiss firms to compete, if only they would offer low-cost alternatives in addition to pricy top-of-the-line watches. He joined the companies together into a conglomerate called “SMH Swiss Corporation for Microelectronics and Watchmaking Industries Ltd.”, and bought a controlling share. SMH’s new cheaper offering, called “Swatch” for “Swiss Watch”, was a hit, and rescued the Swiss watchmaking industry, including well-known Swatch-owned brands like Omega, Longines, Hamilton, and others. (The company was renamed “The Swatch Group Ltd.” in 1998.) Hayek also played a key role in developing the “Smart Car”, especially with the Swatch-derived concept of interchangeable body panels. He died June 28 from heart failure at 82.

From This is True for 27 June 2010


Honorary Unsubscribe Books

HU BooksThe Early Writeups from This is True's popular Honorary Unsubscribe feature are now available for your Kindle (or Kindle software for your smartphone, tablet, or computer) as low-cost ebooks.

See details on Volume 1 (covering 1998 through 2000), Volume 2 (2001 through 2003), Volume 3 (2004 through 2006), and Volume 4 (2007 through 2009).

The honorees truly are the people you wish you had known.

About the HUs
About This is True

Subscribe Free
to This is True
Your E-mail:


Oldest: Memory savior Miep Gies

Newest: Communications visionary Vanu Bose


Complete Name List

Prev: Thinker Anthony Quinton

Next: Cold type inventer Louis Moyroud

Complete Name List

Copyright 1998-2017 ThisIsTrue.Inc, all rights reserved. May not be copied or archived without express, prior, written permission. "This is True" is a registered trademark of ThisIsTrue.Inc, Ridgway Colorado.